I believe the only maps show booth numbers at the Long Beach show not names of who is there. The maps also show stages and such. I have not looked this year but usually Western Outdoor News has a map layout, show times and such. So if you know the booth numbers of the places you want to go then fine but if you don’t you will still need to hunt a bit.
Walk fast and look at both sides of the aisle, Practice the tuna shuffle, over/ under and make your way through the crowd. Or bring a big breasted hot looking sexy woman, and let her guide you through the bunch. Garuanteed to make guys notice and make a passageway. I start at the first aisle and "worm " through it, allow 3 hours, don't make any high purchase unless you go all through, then go back and spend. I regret buying right at the first plac eI could have got the same reel for the same price, and got a free reel bag, but That's lessons learned. Just remember where the stand is located, write down the price on a note of paper, then you won't be sorry later. Also. you won't have to carry all that crap around and look at stuff, just buy it on your way out, less fatigue, and more sure of the BEST DEAL THERE !!!
walking past countless Alaska Adventure booths while looking for what I want is boring and redundant. Should be a guide-every other show has one- (Are you listening, Mr. Hall?)
Once in the hall there are show guides stacked on a table that list all of the exhibitors and their respective booth numbers. If I remember correctly (from yesterday!) lower numbers towards the back with higher towards the front. Aisle numbers run parallel to the "face" of the hall.